Say what you will about the Kardashian-Jenner clan, when they speak, people listen. It’s a lesson Snapchat just learned all too well.
This week, Kylie tweeted how she never opens the app anymore and asked if she’s the only one no longer using it, calling it “so sad.”
sooo does anyone else not open Snapchat anymore? Or is it just me… ugh this is so sad.
— Kylie Jenner (@KylieJenner) February 21, 2018
The tweet got over 300,000 likes from Jenner’s 25 million followers and, probably not by coincidence, Snap’s stock tanked, dropping more than 7% – an estimated value of $1.3 billion.
It’s a rough time for Snapchat, which recently pushed an update that many users aren’t thrilled with.