JAY-Z has entered into a partnership with the NFL that will make him their, quote, “live music entertainment strategist.” He’ll also be closely connected to the league’s activism efforts.
As music strategist, he and his Roc Nation company will co-produce the Super Bowl Halftime Show. That means he’ll probably have a hand in choosing the talent. (Beyoncé again, anyone?)
NFL Commissioner Roger Goodell said Jay is NOT interested in headlining anytime soon. But he added, quote, “I think we’ll all know if that time comes. He’ll know in particular.”