IHOP has had the same logo for the past 20 years: A blue box with “IHOP” written in it, with a red curved banner underneath that says “RESTAURANT.”
And after two decades, they just realized that it kind of looks like a FROWN.
It’s a little bit of a stretch, but the “O” and the “P” from “IHOP” look like eyes and a nose, and the red banner underneath looks like a mouth that’s frowning.
So they’ve changed their logo . . . by flipping the red curve 180 degrees so now it looks like a smile.
A marketing executive from IHOP gave a very “marketing executive” statement about the whole thing.
Quote, “A person’s frown is just not in concert with guests’ expectations . . . in many cases, just thinking about our world famous pancakes makes [people] smile.”