And now, our monthly check-in on how the information we volunteer on Facebook can be used in the CREEPIEST ways.
Researchers at the University of Cambridge in England looked at whether they could get a better understanding of your personality from your Facebook page, than from your friends and family.
They took 86,000 people’s Facebook Likes, compered them to a personality questionnaire, and figured out which Likes were tied to which of the five major personality traits: openness, conscientiousness, extraversion, agreeableness, and neuroticism.
For example, they found people who Like SALVADOR DALI on Facebook score high in openness. People who Liked SNOOKI on Facebook score high in extraversion.
Then they had those people’s family and friends assess the person’s personality. And . . . only people’s SPOUSES could assess personality as well as Facebook Likes.
So Facebook understood people’s personalities better than the person’s parents, siblings, relatives, coworkers, and friends.
(You can use their online tool to see what your Facebook Likes say about your personality at ApplyMagicSauce.com/test .)