Is there a better way to understand America than by our favorite BRANDS? No, there isn’t.
A website called Direct Capital just analyzed Google searches to figure out the top three BRANDS people search for in every state. Or as they’re calling it, the three most POPULAR brands in all 50 states . . . which may or may not be true.
The top brand in a lot of states is a huge company headquartered there . . . like Microsoft in Washington, Anheuser-Busch in Missouri, FedEx in Tennessee, KFC in Kentucky, Ford in Michigan, and Walmart in Arkansas.
The second-most popular brand is a lot less predictable . . . some are companies based in the state, but there are a lot of food and alcohol brands too.
By the time you get down to the third-most popular brand, it’s rarely something with its headquarters in the state, so you get down to what people REALLY want . . . like Playboy in Virginia, Gucci in Georgia, and Taco Bell in Idaho.
Here are five highlights we picked out . . .
1. Connecticut’s second-most popular brand is Natural Light beer, which is amazing. Iowa’s second-most popular brand is Busch Light . . . if it weren’t for Connecticut’s pick, that would be the cheapest beer to crack this thing.
2. Nevada’s top three brands are all amazing representations of the “alcohol and money” gambling culture: Ferrari . . . Belvedere Vodka . . . and Lamborghini.
3. Arizona and New Mexico are in a clear TEQUILA war. The most popular brand in Arizona is Jose Cuervo . . . the most popular brand in New Mexico is Patron.
4. Coors and Coors Light didn’t crack Colorado’s top three . . . but Budweiser did, coming in third. Coors Light WAS the second-most popular brand in North Dakota, for what it’s worth.
5. And finally, Nebraska clearly has its priorities straight . . . its top three brands are Blue Moon beer, Burger King, and Doritos.