Is music streaming already having an effect on how songs are composed? Maybe. A new study found that the average tempo of pop music is FASTER now, possibly because our attention spans have become shorter.
The researchers looked at the year-end Top 10 on the Billboard Hot 100 charts between 1986 and 2015. And in addition to the tempo, they also found that vocals in songs are starting sooner.
In 1986, it took roughly 23 seconds for the vocals to kick in . . . but in 2015, they started within the first five seconds. That’s a drop of 78%, which seems significant.
The study said, quote, “It makes sense that if the environment is so competitive, artists would want to try to grab your attention as quickly as possible . . . [and] the voice is one of the most attention-grabbing things that there is.”
A previous study of Spotify listening habits found that 21% of songs get skipped over in the first five seconds. And if you think about it, music formats are making it increasingly easy to skip songs . . . from albums, to cassettes, to CDs, and now individual songs.