Millennials are over radio, right? WRONG. In a big way. When it comes to consuming media, they spend 23% of their time with radio. That’s actually MORE than their smartphone, laptop, or iPad. And more milliennials listen to radio each week than any other generation. It’s their number one source of music. And the numbers are going UP.
If you don’t believe us, check out the cold, hard stats. Data doesn’t lie, people.