You probably know a lot of the ways companies trick you into buying stuff . . . like making something 49.99 instead of $50. But here are three tricks you might NOT know about.
1. They put things in tall, skinny packages. In most cases, they could fit the same product in a short, wide package. But studies have found that when we see a tall, narrow box, we automatically think there’s more in it.
2. They CLAIM something’s cheap, and we believe it. In a 2007 study, researchers offered overnight shipping for “a $5 fee.” Then they changed the ad so it said “a SMALL $5 fee” . . . and suddenly 20% more people were interested.
3. Price anchoring. That’s the term they use when they put a price on something that’s way higher than they EVER planned on selling it for.
Like at a clothing store, you might see a tag that says the “original” price was $56. But in reality, the store NEVER sold it for that price. They just put it on there, because then you see $32 and think it’s a DEAL.