Anticipating Pizza Makes Us Happier Than Actually Eating the Pizza

Here’s a weird new discovery about how our brains work. A new study used facial recognition and emotion tracking to gauge how happy PIZZA makes us. And it found that ANTICIPATING pizza makes us happier than actually eating the pizza.

People got 18% happier than average when they saw a pizza go into the oven . . . 24% happier when they could smell the pizza cooking . . . and 20% happier when the pizza was taken out of the oven.

But when they took their first bite of the pizza, it only made them 11% happier.

“This experiment gave us unique insight into our belief that oven-fresh pizza helps people get more out of their occasions,” said Jeff Hamilton, President, Nestlé Foods Division, Nestlé USA. “We were able to learn about how, when and why moods may change in response to pizza in an exciting new way.”

(PR Newswire)